Motorola Archives - Event Marketer

Motorola Archives - Event Marketer

August 24, 2016

Motorola Pop-up Centers on Customization

Motorola makes a range of mobile devices and accessories, from smartphones to smartwatches, but that fact was getting lost on consumers in an increasingly saturated market dominated by just a few big players. Enter: Moto Shop, a Motorola experiential boutique in the heart of Chicago, which aimed to change the experience of a telecomm retail...

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February 26, 2016

Motorla Dials in on Customization at Chicago Pop-up

Motorola opened a custom mobile experience boutique in the heart of Chicago featuring brick walls and concrete floors and high-touch, one-to-one learning environments to promote its customizable devices. These included a “maker” table with inspiration boards and décor, and customizable trays; and a swatch wall with materials representing the device backings the brand offers, from...

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December 23, 2015

Motorola Teams Up with Socially Active Football Celeb

To promote its Motoblur social networking technology to football fans during the Super Bowl, Motorola teamed up with Chad Johnson (a.k.a. “Chad Ocho Cinco”), a wide receiver for the Cincinnati Bengals, to create the online, athlete-run sports news network OCNN, the Ocho Cinco News Network. Ocho Cinco started engaging fans via Twitter when football season...

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October 30, 2015

Motorola’s StudioMoto Bus Offers Demos, Music

Seeking to inform tech-savvy young adults about its wide array of music-capable phones and accessories, Motorola uncorked a program that—like the phones themselves—put music on the go. Motorola’s StudioMoto was a double-decker, 30-foot mobile experience that showcased the brand at events—primarily lifestyle focused but also retail and employee events. Three main areas gave consumers the...

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October 29, 2015

Motorola Leverages NFL Stars to Boost Sponsorship

Motorola activated its NFL sponsorship with a fully integrated campaign that reached football fans on site at games, as well as in store, on air and online. The MotoZone mobile tour hit 24 cities, stopping at key retail outlets and at NFL stadiums on game day. A 40-foot-by-40-foot exterior footprint featured interactive games, a PhotoZone...

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