Mercedes-Benz Archives - Event Marketer

Mercedes-Benz Archives - Event Marketer

August 24, 2016

Mercedes-Benz Engages Younger Demo on Concert Tour

To increase its cool factor and positive brand sentiment among millennials, Mercedes-Benz used the Evolution Tour, intimate concert experiences to help the brand align with music, art, fashion and technology and gain a ton of organic social chatter before, during and after the events in the process. The mix of passion points and exclusive share-worthy...

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October 22, 2015

Mercedes-Benz Evolution Tour Aligns Music and Cars

Millennials may get a bad rap for still living in their parents’ basements, but the truth is, they have a lot of spending power. To get its brand in front of this upwardly mobile demographic, Mercedes-Benz designed a program that aligned millennials’ love of music with its luxury vehicles. The Evolution Tour was a fully...

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October 7, 2015

Mercedes-Benz Takes Fashion Week Beyond 
the Tents

After a few years as the title sponsor of New York Fashion Week, Mercedes-Benz turned up the heat on its partnership with a couple of firsts. For one, it was the first time that Mercedes had unveiled a vehicle—in this case the new two-seat SLK roadster—at a fashion event. In addition, the automaker for the...

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