McDonald's Archives - Event Marketer

McDonald's Archives - Event Marketer

February 9, 2017

McDonald’s Turns NASCAR Fans into a Pit Crew with VR

McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging the HTC Vive virtual reality system, the fast food behemoth’s Pit Crew Experience popped up at 10 race locations throughout the NASCAR Sprint Cup series. Armed...

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November 18, 2015

McDonald’s Hosts Parking Lot Concerts for Millennials

McDonald’s needed a super-sized idea for reconnecting with young adults. (You know, those highly coveted yet squirrelly 18-to-24-year-olds with a finely tuned B.S.-meter that goes off at the first sign of old school-style marketing and advertising? Yeah, them.) So to show them that Mickey-D’s gets who they are and what they’re about, the brand tapped...

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October 29, 2015

McDonald’s Road Trip Targets Savvy Young Adults

McDonald’s hit the road with two equally difficult objectives at the top of its list: connect with marketing-averse young adults during the busy summer season and differentiate Mickey D’s from the rest of the crowded QSR landscape. Mission—make that missions—accomplished. When the 100-day tour was complete, 81 percent of attendees surveyed said they believed McDonald’s...

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October 26, 2015

McDonald’s App Brings the Supply Chain into Focus

McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content included videos, photos, diagrams and graphics highlighting supply chain initiatives. Brand ambassadors equipped with iPads facilitated personal discussions. The McDonald’s Place and Promotion introduced social media and...

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October 14, 2015

McDonald’s Serves Up the Big Mac of Event Apps

McDonald’s Worldwide Convention this year served up a Big Mac of an app that together with its redesigned website and an on-site engagement center transformed its 15,000 attendees into active digital participants. While the website was a valuable resource for attendees, the app served as the primary communication vehicle on-site. Among its key features: WWChat,...

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