McDonald's Archives - Event Marketer
McDonald’s makes sure YOU are loving it
THE SETUP: McDonald’s biennial Worldwide Convention aims to inspire and inform 15,000 global stakeholders, and in a year marked by unprecedented disruptions within the business, the brand needed its 2018 event to be more engaging than ever. Just as the fast food giant makes decisions based on customer insights, it designed the convention to be...
McDonald’s Turns NASCAR Fans into a Pit Crew with VR
McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging the HTC Vive virtual reality system, the fast food behemoth’s Pit Crew Experience popped up at 10 race locations throughout the NASCAR Sprint Cup series. Armed...
McDonald’s Hosts Parking Lot Concerts for Millennials
McDonald’s needed a super-sized idea for reconnecting with young adults. (You know, those highly coveted yet squirrelly 18-to-24-year-olds with a finely tuned B.S.-meter that goes off at the first sign of old school-style marketing and advertising? Yeah, them.) So to show them that Mickey-D’s gets who they are and what they’re about, the brand tapped...
McDonald’s Road Trip Targets Savvy Young Adults
McDonald’s hit the road with two equally difficult objectives at the top of its list: connect with marketing-averse young adults during the busy summer season and differentiate Mickey D’s from the rest of the crowded QSR landscape. Mission—make that missions—accomplished. When the 100-day tour was complete, 81 percent of attendees surveyed said they believed McDonald’s...