Levi's Archives - Event Marketer

Levi's Archives - Event Marketer

February 3, 2017

Levi’s Lot Offers a Respite From Super Bowl City

Levi’s already had the naming rights to the stadium that would host Super Bowl 50, but to elevate its presence and focus on consumer engagement and music, the brand built the Levi’s Lot two-story pop-up at Super Bowl City in San Francisco. The multi-use space primarily served as a retail outlet for consumers to purchase...

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November 18, 2015

Dockers Hosts Nationwide Style Sessions for Women

When 20-something women think of Dockers, they probably aren’t visualizing a quintessential feminine clothing line, so the brand launched a nationwide series of style sessions to change its perception among young women. At the exclusive invitation-only gatherings, a select group of influencers were given the opportunity to experience Dockers’ Fall 2007 product line with the...

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October 29, 2015

Levi’s Intellifit Booth Sizes Up Consumers

It was only appropriate, given the theme of Levi Strauss Signature’s mobile initiative, that the vehicle’s design was envisioned with “fit” in mind. Specifically, the brand needed a mobile vehicle that would command attention and generate traffic among the big-ticket mobile vehicles at NASCAR races and would look right at home when it was parked...

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October 7, 2015

Everyday People Drive Levi’s Brand Advocacy Program

When Levi’s was looking to connect with millennial women, it selected up-and-comers in the fields of fashion, music, art and social change to form a community of like-minded women across the globe. The Shape What’s To Come campaign involved 50 women from the U.S., U.K. and Japan who kept journals about how they are shaping...

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