Kraft Archives - Event Marketer

Kraft Archives - Event Marketer

December 30, 2015

LU Biscuits Plays up French Heritage with the LU Café

LU Biscuits, most recognized for its Le Petit Ecolier biscuit, was looking to drive awareness and trial in key markets for what it calls its “chic little biscuit.” But as a brand found on supermarket shelves, it had to find a way to reach an audience that gravitates towards premium products. The brand tied to...

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December 10, 2015

Lunchables Mobile Tour Keeps Youngsters’ Bellies Full

To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs and festivals and another that visited retail partners and small venues. In partnership with Camp Woodward, the biggest action sports, gymnastic,...

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November 19, 2015

Crystal Light’s Truck Puts the Dazzle in Diet Drinks

Crystal Light had a reputation for being just a dieter’s drink, so to spark a major shift in consumer perception the brand launched its first-ever mobile tour. At the heart of the initiative was a small yet mighty box truck that opened up into a dazzling, multi-sensory environment designed to appeal to the brand’s female,...

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November 18, 2015

Maxwell House Outfits Toll Booth Workers with Coffee

Maxwell House had to come up with a way to cater to consumers’ evolving caffeine palettes while maintaining its simple cup o’ joe appeal. So it created a new blend of 100 percent Arabica beans. All it had to do now was get it in consumers’ hands. The answer: Maxwell House launched the Brew Some...

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October 29, 2015

Milk-Bone Make Your Dog Famous Tour Fetches Results

The Make Your Dog Famous Tour gave dog owners an opportunity to enter their pets in a contest to choose the new public face of Kraft Foods’ Milk-Bone brand. Pet parents visited a Canine Cruiser vehicle at more than 100 consumer events, retailers, malls, and dog parks, and the pets themselves got the star treatment....

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