Ivanhoe Cambridge Archives - Event Marketer

Ivanhoe Cambridge Archives - Event Marketer

February 8, 2017

Ivanhoe’s Mirage Installation Blends Art and Tech

Shopping malls are a dime a dozen these days. You browse, you buy and you leave the experience unchanged and generally unimpressed. But Metropolis at Metrotown, British Columbia’s largest mall, wasn’t willing to become another run-of-the-mill shopping destination. Instead, the mall dreamed up Mirage, a 360-degree audiovisual installation that mesmerized audiences by blurring the lines...

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