Hyundai Archives - Event Marketer

Hyundai Archives - Event Marketer

August 22, 2016

Hyundai Hijacks Super Bowl with Three Fan Experiences

To kick off its new four-year deal with the NFL, Hyundai executed a total brand takeover of football’s biggest event: the Super Bowl. Leading the bold strategy was a roaming fleet of 10 metallic gold wrapped vehicles delivering social media-driven surprise and delight engagements to fans all over San Francisco. Three unique fan experiences—the NFL...

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March 23, 2016

Hyundai Reaches Millennial Influencers with Re:Mix Tour

Hyundai’s Re:Mix Lab was a series of one- to four-day events that went after millennials with content-driven experiences that included tricked out cars, cutting-edge speakers and an artifact retrospective called Exhibits in Collaboration. Each event showcased three vehicles that had been modified to represent a lifestyle theme. The Music 2.0 Veloster Turbo, for example, featured...

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December 22, 2015

Hyundai Gets Consumers Excited with Adrenaline Event Series

Hyundai’s heart-pounding Adrenaline Tour put drivers behind the wheel and the Korean automaker top of mind among new car buyers as it generated test-drives, media and consumer attention, interest and brand perception for the high-performance 2010 Genesis Coupe. In February 2009, Hyundai announced its partnership with Rhys Millen Racing and Red Bull Energy Drink as...

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October 27, 2015

Hyundai Inspires Football Fans to Show Their Loyalty

In order to drive foot traffic and generate leads for its local dealerships across the country, Hyundai tapped into the excitement around college football with its Show Your Loyalty College Football Campaign. The challenge for Hyundai was finding a way to engage thousands of fans with football on their minds without being intrusive. To do...

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