HTC Archives - Event Marketer

HTC Archives - Event Marketer

October 26, 2015

HTC BoomSound Lounge Challenges Mobile Consumers

The HTC One BoomSound Lounge was a bold and playful execution that challenged the current mobile phone experience and offered consumers the opportunity to see, hear and hold the new HTC One smartphone before it became available in retail channels. It increased exposure for the phone’s proprietary features, got the phones into consumers’ hands, launched...

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