HP Archives - Event Marketer

HP Archives - Event Marketer

July 31, 2017

HP Takes Millennials on an Immersive Product Journey

To drive awareness, emotional connections, preference and purchase intent for its convertible laptops among young millennials, HP leveraged a high-engagement partnership with the Panorama music, art and technology festival, which took place last July at Randall’s Island Park in New York City. Two spaces at the festival—The Lab and the HP Lounge—featured HP technologies, including...

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August 22, 2016

HP’s Influencer Strategy Boosts Millennial Engagement

Fact: 25 percent of young millennials buy technology products because they’re the cool new thing to have, not as a replacement or an upgrade. With that in mind, HP set out to showcase its Pavilion x360 notebook through a title sponsorship of pop star Meghan Trainor’s North American “That Bass” Tour. The program—which included a...

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December 22, 2015

HP Uses Virtual to Engage its Global Customers

HP has the daunting task of marketing to millions of customers in 170 countries. So two years ago, the high-tech giant started laying the foundation for a customized virtual events platform that would address the fast-changing needs of its Web 2.0 customers and provide the brand with a marketing tool that could engage its global...

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December 21, 2015

HP’s Mobile Program Snags ‘Exstream’ Results with CFOs

Conventional wisdom dictates that the best way to woo those hard-to-impress C-suite decision makers is to fly them all to the Seychelles, put them up in the swankiest all-inclusive resort, buy them a few rounds of golf and along the way, chat up your product. The thing is, sometimes it’s better to leave the gravy...

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December 15, 2015

HP Drops a Social Media Net Over its Discover Event

They say good things come in threes, and the three-pronged social media plan behind HP Discover 2015, Hewlett-Packard’s three-day bi-annual conference and trade show, is no exception. HP’s new Social Everywhere strategy, Social Media Hub and Word Cloud Portraits were a win-win-win that generated the best social media metrics ever for HP Discover. HP enjoys...

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