Hilton Archives - Event Marketer

Hilton Archives - Event Marketer

March 1, 2016

Hilton Employees Get the ‘Blue-Carpet’ Treatment

Hilton Garden Inn’s brand conference offered the HGI “blue-carpet” treatment, beginning with a curb-to registration runner and “Welcome to the Garden” greetings from brand ambassadors. After registration, attendees could inscribe a pledge on the “You Can Count on Us” Commitment Wall, or place their faces in the cutout holes of three figures representing HGI’s core...

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October 29, 2015

Hilton Hotels Unleashes Bed Head Models in Malls

Not since your college days would you even consider showing yourself in public with a case of bed head—you know, the super-mussed non-hairstyle that you can only get from sleeping soundly all night long. Hilton’s Hampton Inn hotel chain figured it could make the look cool once again. The Proud To Be a Bed Head campaign...

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October 15, 2015

Hilton Leverages Crowdsourcing to Engage Emloyees

Hampton Hotel’s 2014 Ultimate GM Huddle, which took place in Orlando, was a five-star experience for the 2,000 general managers in attendance, and the two-tiered registration technology behind the event was a major reason why. Before the launch of the conference website, dubbed Hamptonality Unleashed, the brand deployed a targeted email campaign that included a...

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