Glade Archives - Event Marketer

Glade Archives - Event Marketer

December 28, 2015

SC Johnson Taps into Women’s Fashion Sense

What better way to appeal to today’s image-conscious fashionista than by appealing to her sense of style—and smell. Like a high-end boutique, The Fragrance Gallery by Glade entertained and engaged this fashion-savvy woman in an elegant, sophisticated and simple way that encouraged her to interact with the fragrances. She got to hold them, smell them...

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