Garnier Fructis Archives - Event Marketer

Garnier Fructis Archives - Event Marketer

December 10, 2015

Garnier Rocks a Sing in the Shower Contest

Leveraging its “American Idol” sponsorship, Garnier Fructis created the Sing in the Shower contest to connect with college students on 12 campuses. The brand’s objective was to increase retail sales through an engaging sampling program. To recruit Sing in the Shower contestants, the brand turned to social media and campus influencer groups. The night before the...

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