Gap Archives - Event Marketer

October 30, 2015

Gap Ambassador Program is Fueled by Word of Mouth

The Ambassador Program was designed to generate word of mouth for a new line of women’s jeans through 100 carefully selected brand ambassadors. Participants, ranging in age from 18 to 48, were chosen in Gap’s top 10 markets. They were given access to a custom web site and tailored emails to communicate within their social...

October 29, 2015

Gap ‘Bratenders’ Put Consumers at Ease

GapBody set out to talk to women ages 18 to 35 about something they don’t like to discuss at home—let alone in the middle of a shopping mall—their bras. “Because it’s odd for someone to talk about bras, we wanted to build an experience with something fun to do instead of being overly marketing to...

October 21, 2015

Gap’s Old Navy #selfiebration Offers Shareable Moments

To celebrate its 20th birthday, Old Navy wanted to blow out the candles in style. And, like any modern 20-year-old, the brand wanted the party to be big, bold and full of shareable moments. The answer? A #selfiebration. Promoting its fundamental brand tenets of fun, family and fashion, Old Navy created a digital and physical...

October 7, 2015

Gourmet Food Truck Trend Gives Gap a Tasty Idea

The Pico de Gap campaign set out to tap into the heritage behind Gap’s 1969 denim line—and to play up the idea of “democratizing fashion.” To do it, Gap leveraged the gourmet food-truck trend with four hand-painted Pico de Gap taco trucks and a “Made in L.A.” theme. The tour, whose name was inspired by...