Frito-Lay Archives - Event Marketer
Cheetos Creates a Flamin’ Hot Pop-up Restaurant
When chefs and foodies began to organically experiment with Cheetos as a quirky, new ingredient in food recipes—from the Flamin’ Hot Cheetos Sushi Burrito to the Flamin’ Hot Cheetos bagel—the experiential team at Frito-Lay saw an opening. Building on this trend and setting out to prove that Cheetos is more than a snack food, it...
Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet
Plenty of brands label their event campaigns as “bold” these days, but few can walk the talk. Doritos is one of them. The brand’s Bold View experience at Super Bowl 50 took football to new heights (literally) when a group of 25 fans were surprised with a world-class meal prepared by celebrity chef Matt O’Neil...
Lay’s Brings TV Spots to Life with Mobile Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it...