Frito-Lay Archives - Event Marketer

Frito-Lay Archives - Event Marketer

July 6, 2017

Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet

Plenty of brands label their event campaigns as “bold” these days, but few can walk the talk. Doritos is one of them. The brand’s Bold View experience at Super Bowl 50 took football to new heights (literally) when a group of 25 fans were surprised with a world-class meal prepared by celebrity chef Matt O’Neil...

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December 22, 2015

Lay’s Brings TV Spots to Life with Mobile Tour

Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it...

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October 26, 2015

Frito-Lay Mobile Dunk Tank is a Real Cracker Jack

This experience was more than just a physical activation. With the help of West Coast Customs and its founder Ryan Friedlinghaus (of “Pimp My Ride” fame), the mobile dunk tank made quite a splash on the road and on an hour-long episode of the new WCC show airing on Fox and through WCC’s social media...

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