Ford Archives - Event Marketer

Ford Archives - Event Marketer

August 9, 2017

Ford Illustrates the Future of Mobility Via Group VR

Ford has long been recognized as a leading global automotive brand, but in today’s fast-changing world, it needed to drive consumer awareness of its cutting-edge mobility innovations in the form of apps, ride sharing, autonomous vehicles and electric cars. Ford’s multi-person Future Mobility VR activation engaged attendees at the North American International Auto Show on...

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August 8, 2017

Ford Executes a Drivable ‘Escape the Room’ Game

What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator of the Escape the Room pop-up game, that integrated technology from the new Ford Escape into a creative plot...

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February 8, 2017

Ford Targets Younger Demo With Crowdsourced News Show

Brands are increasingly expected to have an authentic conversation with their customers. Ford Social Square, a crowdsourced news magazine show, revved up conversation at auto shows with Gen Y and Gen Z car buyers of the future and encouraged on-stand and online conversation with the brand. Ford Social Square was presented by social media celebrities...

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August 22, 2016

Ford Trades Test Drives for School Donations

They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high schools to trade test drives for much-needed donations. The philanthropic program, deemed one of the most successful...

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May 10, 2016

Ford Unifies VIPs with the Feel Football Suite

At the Union of European Football Association’s championship game in Moscow in May, Ford created excitement for its new model, the Kuga, by providing a “money-can’t-buy” hospitality experience for its 595 guests and VIPs from 48 markets. The destination: an exclusive Feel Football Suite for invited guests, who were members of senior management, market heads,...

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