Ford Archives - Event Marketer
Ford’s ‘Electric’ TV Show Format Drives Buzz for the New Mustang Mach E
A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles...
Ford’s Galloping Pony Emblem Lights Up the Mach-E Reveal Stage
Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages,...
Ford Introduces the New Explorer to the Press With Large-Scale 3D Projections
Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the...
Ford Transports Journalists to an Urban Environment with ‘Escapeville’
Aimed at automotive journalists, Escapeville introduced the latest model of Ford’s “urban SUV” while showing off its new design and capabilities. The event took place at a venue that no other automaker could lay claim to—Dearborn, Michigan’s Greenfield Village, which was founded in 1929 and is home to unique or significant buildings that were bought...