FedEx Archives - Event Marketer

FedEx Archives - Event Marketer

November 20, 2015

FedEx Open House Takes NFL Sponsorship Local

FedEx became an NFL sponsor in 2000, and the delivery service has been successfully identifying ways to weave its positioning and brand messages through football ever since. But a few years into the partnership, one key challenge remained. “The issue was that although the NFL is incredibly popular, and while we have a good program...

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