Express Archives - Event Marketer

Express Archives - Event Marketer

October 7, 2015

Express Lets Consumers Strut their Stuff

To build buzz leading up to a New York City fashion show that would highlight its holiday styles, apparel retailer Express set up a catwalk in the middle of Times Square, letting consumers strut their stuff and have their photos taken—just like supermodels. The event broke the Guinness World Book Record for the largest number of...

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