Diet Mountain Dew Archives - Event Marketer

Diet Mountain Dew Archives - Event Marketer

October 29, 2015

Pepsi Activates a Diet Dew Snowboard Rail Jam Event

Mountain Dew is known for being an edgy brand, so when Pepsi-Cola was considering live marketing as part of the campaign to relaunch Diet Dew, everyone involved knew it would have to be big. The company settled on a two-pronged approach. One element was a massive, one-day national sampling effort designed to get the entire...

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