Delta Air Lines Archives - Event Marketer
Delta Treats Seahawks Fans to a Souvenir ‘Yard Sale’
Sports marketing is often imagined in the confines of a stadium or ballpark. As the official airline of the Seattle Seahawks, Delta decided to do something more intimate: a yard sale. This yard sale, however, was hosted by Seattle Seahawks wide receiver Doug Baldwin at a stunning residence, and it offered 916 pieces of free,...
Delta Uncorks a Wine Strategy at Miami Festival
To extend its fine wine experience beyond its in-flight miniature bottles, Delta Air Lines created a full-fledged gourmet experience at last spring’s South Beach Wine and Food Festival in Miami. The goal was to spotlight Delta’s new menu by Todd English and its wine offerings by master sommelier Andrea Robinson. It activated under two areas...
Delta’s Song Out-Sings JetBlue with a Holiday Pop-Up
Delta Air Lines’ Song out-experienced JetBlue when it opened a 2,700-square-foot branded store in Manhattan’s SoHo district during the holiday season, allowing New Yorkers to come in off the street and check out the airline’s offerings on the ground. The Song in the City store featured six areas, each highlighting a specific core offering: The...
Delta Pop-Up Offers Tastings, Packing Tips and Giveaways
Bringing its brand back to life after a financially shaky 2007, Delta Air Lines pampered the New York City market with Sky360 for six weeks in October, giving the public a taste for its new in-flight offerings in 3,800 square feet of sleek space. Delta street teams distributed promo cards with the week’s events to create...