Dell Archives - Event Marketer
Dell Hosts an Esports Tournament at Military Bases
Military service members are active gamers, so to engage them in this passion point, and drive PC sales, Dell leveraged its military engagement program that includes partner bases and discounts to create Branch Battle, a military-focused esports tournament that took place over four weeks in July on 10 bases. Centered on the title Counter-Strike: Global...
Dell Experience Extends Reach, Pushes Free Publicity
The senior prom in May at Cupertino High School in Cupertino, CA, wasn’t the usual coming-of-age bash where 18-year-olds got decked out in fancy dresses and tuxes and got a little crazy on the dance floor. This year, seniors attended a SuperProm, a $100,000 affair the students earned by receiving the most online votes in...
Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up
How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the club? To raise awareness about a partnership and to launch a free upgrade of Microsoft’s new operating software Windows 10, Dell and...
Dell Fashion Show Helps Launch Two Computer Products
When Dell introduced the Inspiron notebook series and XPS desktop, it created buzz in the realm of retail. It partnered with the Macy’s Department Store in Herald Square, New York City, to host a fashion show, one-on-one press conference and interactive Dell product area. Dell’s goal was to focus on unique design and personalized service...