Cricket Wireless Archives - Event Marketer

Cricket Wireless Archives - Event Marketer

July 13, 2017

Cricket Turns its Mobile Units Into Stores on Wheels

In an industry that thrives on creating disruptive experiences, Cricket Wireless offered a textbook example through its Smile Trucks campaign. With its sights set on upsetting the competition while driving consumer consideration and, ultimately, sales, the brand leveraged a fleet of “Smile Trucks” (drawing from its “Something to Smile About” slogan) that made stops in...

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