Cricket Wireless Archives - Event Marketer

Cricket Wireless Archives - Event Marketer

July 13, 2017

Cricket Turns its Mobile Units Into Stores on Wheels

In an industry that thrives on creating disruptive experiences, Cricket Wireless offered a textbook example through its Smile Trucks campaign. With its sights set on upsetting the competition while driving consumer consideration and, ultimately, sales, the brand leveraged a fleet of “Smile Trucks” (drawing from its “Something to Smile About” slogan) that made stops in...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2017 Access Intelligence, LLC – All Rights Reserved. |