Coty Archives - Event Marketer

Coty Archives - Event Marketer

December 1, 2015

Coty Woos Shoppers with Interactive Makeup Stations

When fragrance and bath product manufacturer Coty broke into cosmetics with Rimmel, a Walmart-only cosmetics line of 300 SKUs, the U.K.-based company’s marketing department faced the oldest line in the book: How do we promote it? Easy to ask, but hard to answer in this case. Because the line was only in Walmart stores, TV...

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