Chobani Archives - Event Marketer

Chobani Archives - Event Marketer

October 21, 2015

Chobani Vehicle Tour Combines Community and Retail

Recognizing that a large percentage of U.S. households had yet to taste their first cup of Greek yogurt, Chobani realized that creating memorable and lasting trial experiences was more important than ever. The brand’s solution was to upgrade an existing mobile tour to bring its products to the people in a more meaningful way.  Hitting...

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