Chevrolet Archives - Event Marketer

December 29, 2015

Chevrolet Charges Up SXSW Festival Attendees

For 10 days each year in March, Austin, Texas, transforms itself from a hopping music scene into a hotbed of festival excitement for film buffs, tech geeks and new music lovers alike. With a packed schedule of speakers, conferences and sessions, followed by nights filled with bands, parties and film screenings, the South by Southwest...

October 29, 2015

Chevrolet Music Festival Amplifies CMA Sponsorship

GM leveraged Chevrolet’s sponsorship of the Country Music Association Awards across a variety of media. In addition to sponsoring the awards TV broadcast, the automaker deployed the Chevy All Access Music mobile tour at large music and sporting events (including NASCAR races and the MLB All-Star Game) in the months leading up to the CMAs....

October 26, 2015

Chevy Transforms an L.A. Hotel into a 3D Arcade Game

Chevy gave consumers in Hollywood a taste of movie magic last December when it transformed the Roosevelt Hotel in Los Angeles into a three-dimensional Augmented Reality experience called the Chevy Sonic Claw Game. The multimedia showstopper was designed to bring the Sonic brand’s disruptive and irreverent personality to life on a large enough scale that...