Burger King Archives - Event Marketer

Burger King Archives - Event Marketer

August 24, 2016

Return of the Burger ‘King’ Sparks Media Explosion

The super-competitive QSR category boasts many brand icons, including a clown, a red-headed kid and a colonel, but among them one reigns supreme: Burger King’s the King. The King had been out of the public eye for years, until he escorted Floyd Mayweather in his ring walk before his “Fight of the Century” against Manny...

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December 28, 2015

Burger King Puts Families First with BK FamFests

What better way to connect with consumers than to treat them like family? And that’s just what Burger King did via BK FamFest, a six-city festival that traveled to public parks in top African-American markets with a free day of family-reunion style fun including entertainment, local djs, family-friendly activities and BK product sampling. At the...

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December 23, 2015

Burger King Stuffs Consumer Wallets with Big Bucks

At a time when consumers are munching more peanut butter than porterhouse, what better way to engage them than by putting some greenbacks in their pockets? That’s exactly what Burger King did in the fall of 2008 when it dropped more than 14,000 of the King’s “wallets” in Chicago, Orlando and Phoenix. This buzz-generating program...

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October 22, 2015

Burger King #WTFF Campaign Touts New ‘Satisfries’

There are few more loyalty-inducing food products out there than fast food French fries. So to shake up what we all know about our favorite deep fried potato sticks in promoting its new French fry offering “Satisfries,” a lower in fat and calorie option, Burger King decided to leave its mark—on the streets, and in...

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