Budweiser Archives - Event Marketer

Budweiser Archives - Event Marketer

December 23, 2015

Bud Camp in Canadian Wilderness is a Winner with Guys

Bud Camp, the program that mixes manly exploits with measurable success, flies male consumers deep into the Canadian wilderness to enjoy an all-expenses-paid, no ladies allowed weekend chock full of testosterone-filled activities like pig roasts, white-water rafting, paintball games and monster truck rides, plus live music, fireworks, 40 Bud Girls and all the Budweiser they...

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November 17, 2015

Budweiser Sends Dudes on a Man Camp Excursion

Ah, Bud Camp. The two-month Canadian on-premise program that gave away the ultimate man-cation—a magical wilderness excursion where men could be men, beef could be consumed in mass quantities and for two thrilling days, dudes could do everything their wives and girlfriends wouldn’t let them do at home. More than 16,000 consumers signed up, 225...

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October 29, 2015

Budweiser Applauds Soldiers on Mobile Tour

In the midst of a tough political climate surrounding the war in Iraq, Anheuser-Busch trotted out a tour that would give consumers of all political affiliations an opportunity to come together and say thanks to the men and women in the armed forces. Pulled together in just five weeks, the tour sent two teams of...

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October 27, 2015

Patriotic Real-Time Video Drives Budweiser Sampling

Few things go together better than an ice cold beer and the Fourth of July, so Budweiser this summer leveraged the holiday weekend with a national sampling initiative that mixed live and digital elements into a tasty, patriotic brew. Bud’s 21-day campaign entitled “On America’s Birthday, Drink America’s Beer” began in the weeks leading up...

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