Budweiser Archives - Event Marketer
Bud Camp in Canadian Wilderness is a Winner with Guys
Bud Camp, the program that mixes manly exploits with measurable success, flies male consumers deep into the Canadian wilderness to enjoy an all-expenses-paid, no ladies allowed weekend chock full of testosterone-filled activities like pig roasts, white-water rafting, paintball games and monster truck rides, plus live music, fireworks, 40 Bud Girls and all the Budweiser they...Budweiser Sends Dudes on a Man Camp Excursion
Ah, Bud Camp. The two-month Canadian on-premise program that gave away the ultimate man-cation—a magical wilderness excursion where men could be men, beef could be consumed in mass quantities and for two thrilling days, dudes could do everything their wives and girlfriends wouldn’t let them do at home. More than 16,000 consumers signed up, 225...
Budweiser Applauds Soldiers on Mobile Tour
In the midst of a tough political climate surrounding the war in Iraq, Anheuser-Busch trotted out a tour that would give consumers of all political affiliations an opportunity to come together and say thanks to the men and women in the armed forces. Pulled together in just five weeks, the tour sent two teams of...