Bounty Archives - Event Marketer

Bounty Archives - Event Marketer

December 22, 2015

Bounty Encourages Messes at Pop-up Arts Studio

Year after year, TV ads try to sell the benefits of one paper towel over another. And year after year, those ads fail to deliver the one thing that can cause a consumer to pick a particular brand over a lower price point: relevant, memorable hands-on experiences. P&G’s Bounty brand broke the mold and ventured...

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