Sonia Andresson-Nolasco, Author at Event Marketer - Page 26 of 34

Author archive for Sonia Andresson-Nolasco

January 28, 2010

Music Sponsorships Are All About the Details

To really make the most of your sponsorship dollars it’s important to find ways to better connect with loyal music fans and that means a one-size-fits-all strategy just won’t cut it. Here’s a look at how some marketers have created multiplatform campaigns that sell their product while making a genuine connection between brand and artist.

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January 28, 2010

Brands Target Spring Breakers

With so many schools spread across the country getting your brand in front of college students can be a challenge. For many there’s no better place to make marketing magic than on the beer can-lined shores of exotic destinations such as Fort Lauderdale FL and South Padre Island TX.

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January 28, 2010

Social Networking Adds Value to Events

When picking and choosing professional events to attend people want to get the most bang for their buck especially since with b-to-b events it’s usually the company’s buck and those aren’t exactly flowing freely nowadays. One way to stir up interest in your event is to give attendees an online sneak peek of what they...

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January 28, 2010

Going from Video to Viral

WITH VIRAL MARKETING top of mind cool green-screen programs can create the buzz brands are looking for online. One way a brand can get consumers excited about engaging with its green-screen activation is by creating video opportunities worthy of a YouTube click. EM takes a look at video green screens and how they’re upping interactivity...

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January 28, 2010

Camera Phones Upgrade Photo Activation

Welcome to Generation Me! Whether it’s MySpace Facebook or any other social networking website consumers are sharing their lives with the rest of the world all over the web—especially with photos. For event marketers this picture couldn’t be more perfect. New web technologies are allowing companies to create photo activations that are more personal to...

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