Sonia Andresson-Nolasco, Author at Event Marketer - Page 16 of 34

Author archive for Sonia Andresson-Nolasco

March 24, 2011

Risky Buzzness: Guerrilla Marketing Walks the Line

Who can forget Cartoon Network’s 2007 “Aqua Teen Hunger Force” guerrilla marketing stunt that triggered a bomb scare and cost the brand and its handling agency $2 million paid to Boston-area authorities? (Ouch!) Or, last year at the World Cup in South Africa when during the Netherlands vs. Denmark match, two Dutch women were arrested...

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March 9, 2011

BIC and Microsoft Find the Secret to Commuter Activations

Stopping busy commuters in their tracks can often be a marketer’s biggest challenge. But when brands turn to innovative partnerships and engaging product sampling techniques, the high volume of meaningful touches they make can significantly increase sales and brand loyalty. Though the trick is giving consumers something worth stopping for, it’s equally important to have...

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January 19, 2011

Brands Use iPads to Impress

Since the iPad launched, more event marketers are making it the handheld of choice for their events, especially for street programs designed to drive traffic online.

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January 14, 2011

Inside Out: How ION Grew a Greenhouse… on Wheels

In our new feature, EM takes a snapshot of one program on one event day and gives you all the intel that counts. This month: Brand: ION Television Agency: The Michael Alan Group Campaign: Greenhouse on Wheels Click to Download the .PDF.

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