Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 5 of 73

Author archive for Rachel Kirkpatrick Boucher

June 20, 2017

Adult Swim’s Rickmobile is a Traveling Pop-Up Shop

Giving patient “Rick and Morty” fans a dose of their favorite series ahead of its long-awaited season three premiere later this summer, Adult Swim has launched an eye-catching mobile tour that functions as a traveling retail pop-up shop.

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June 14, 2017

Photo Tour: Alcohol Sampling in The Glenlivet Dram Room

To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The multisensory experience is activating at food and wine festivals and Taste of the Nation events...

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June 13, 2017

Irvine Marriott Unveils a Redesign with a Multisensory Event Series

To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on...

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June 9, 2017

How to Optimize Event Footprints for Instagram

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.

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