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October 25, 2011

AFI Brings Safe Driving Message to Teens via Four-month Tour

As part of its strategy to promote safe driving among teens and connect with high school students and their parents, American Family Insurance is sponsoring the fifth annual Under Armour All-America Game. Prior to the game the brand is executing a four-month American Family Insurance Selection Tour that targets the high schools of the athletes...

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October 25, 2011

Toyota Tour Touts New Prius v

Toyota has rolled out the Prius v Creation Station Tour, a national campaign running from October through mid-December and stopping at outdoor festivals to highlight the Toyota Prius v, the third generation and newest member of Toyota’s Prius line-up. Experiential activations showcase the Prius v’s versatility and features such as roominess, fuel efficiency, sustainability and...

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October 18, 2011

Ravenswood’s Rugged Booth Stands Out at NYC Wine & Food Fest

 At the Food Network New York City Wine & Food Festival’s Grand Tasting at Chelsea Piers (Sept. 30-Oct. 2), Ravenswood wine’s Sonoma County-inspired booth stood out among the rows of wine tasting tables. It harked back to the brand’s tasting room in the Mayacamas Mountains with rugged wood panels and wrought iron elements, including an...

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October 18, 2011

GMC’s Monday Night Football Tour is Bigger, Badder

GMC, the official vehicle of the NFL, has boosted its year-two sponsorship of the Monday Night Football Tour with more fan-friendly experiences, test drives and community projects that promote its line-up of cars. The tour takes place in high-end malls on Saturdays and Sundays before the Monday night game, followed by events held at Boys...

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October 6, 2011

Miller’s LiteGuards Protect Men From “Unmanly” Beers

All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad guardians of manliness, hit pubs and nightspots to find men making unmanly decisions, like drinking the “wrong” light beer.

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