Loree Stark, Author at Event Marketer

Author archive for Loree Stark

January 28, 2010

Being Indoors and Out at CES ’08

Even with all that real estate Intel managed to make everything tie together thematically. Each and every element was cherry-picked and engineered to bring the brand to life and show just “how Intel makes a difference in their daily lives ” says Victor Torregroza events program manager for Intel.

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January 28, 2010

Marketers Make Their Tours Greener

Going green is certainly the trend for 2008 for everyone from corporate bigwigs looking to position their company in the right light to consumers trying to reduce their carbon footprints in their own homes.

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January 28, 2010

Activating Multiple Platforms

The best event programs take one sponsorship event or message and activate it on multiple platforms in a variety of ways. The approach is used for a number of reasons: to create additional buzz off a one-off sweeps or contest for example or to leverage a sponsorship investment to the hilt. But more than anything...

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January 28, 2010

Through The Customer’s Eyes

For software company SAP’s retail division the annual National Retail Federation Convention is among the biggest in its trade show portfolio. Held in January at the Jacob Javits Convention Center in New York City the show is a kickoff event of sorts for the brand which operates on a business schedule based on the calendar...

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