Jessica Heasley

Author archive for Jessica Heasley

January 28, 2010

The WOM Phenomenon

Suzanne Babb a professional office organizer from Phoenix starts her mornings at 7 a.m. She gets her son and daughter ages nine and 14 up and ready for school and then hops into her brand new Dodge Caravan to get the day rolling. She loads her afternoon appointments into the minivan’s navigation system swings by...

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January 28, 2010

Big Ideas in Small Spaces

Accuray’s preferred means of approaching its trade show marketing is to bring its CyberKnife Robotic Radiosurgery System to the show floor because the system is quite the draw on its own. The challenge occurs when Accuray doesn’t have enough room or budget in its exhibit to bring the entire system—which requires about 400 square feet...

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January 28, 2010

The Power of Buzz

What it is what it ain't who's making it— and how you can get some? The Event Marketer special report on word-of-mouth marketing. It bubbles up around the watercooler. It whips from one end of the playground to the other at lightening speed. It gets dished over coffee gushed about among friends and spread like...

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