UPS has signed a multiyear deal to sponsor NASCAR driver David Ragan. Ragan will race the No. 6 UPS Ford Fusion next year in the Sprint Cup Series.
Both Ragan and Roush Fenway Racing (the team Ragan drives for) will be supported by UPS with a variety of new marketing advertising and hospitality programs.
“We look to align with a driver and a team that share the same characteristics as our brand ” says Laura Kouns motorsports marketing manager for UPS. “Roush Fenway Racing is a proven winner and we like what we’ve seen with David Ragan. Both the team and the driver are excellent fits with our brand.”
The 2009 NASCAR Sprint Cup Series season will mark the ninth season of primary sponsorship for UPS and the 10th year that the brand is the category sponsor of NASCAR.