It is year two of Time Warner’s multi-year sponsorship of the US Open tennis tournament in New York City, and in addition to creating a Time Warner Cable Studios virtual broadcast center, the brand was also the official wi-fi service provider for the Open and offered unlimited free wi-fi throughout the tournament. From Aug. 25 to Sept. 8, the brand deployed 235 access points throughout the space, which the brand says is its largest-ever public venue installation. The goal was to delight consumers and enable sharing of TWC experiences across social channels.
Time Warner opened its Cable Studios at the Billie Jean King National Tennis Center and staged Q&A sessions with tennis stars like Billie Jean King, Lindsay Davenport, Martina Hingis, Jim Courier and James Blake. The brand also provided charging stations, a simulated control room feed of all televised match courts, a “test your swing” game and a photo activation in an umpire chair.
“Time Warner Cable’s goal is to create opportunities and new experiences for our customers to enjoy what they love,” says Jeffrey Hirsch, evp/cmo-residential services at Time Warner Cable. “With all the action and excitement at the US Open, we wanted to be able to offer our fans the best access to WiFi from almost every key public area at the Open. Our TWC WiFi enabled fans to enjoy the tournament in every way possible.”