Proprietary Events: IBM Goes To India For Its Biggest Event Ever - Event Marketer

Proprietary Events: IBM Goes To India For Its Biggest Event Ever

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Earlier this month IBM executed the largest live event in the
company’s history—a town hall gathering for 19 000 employees in India
including 10 000 in Bangalore and 9 000 linked by satellite from Delhi
Kolkata Mumbai and Pune. The objective was to “demonstrate to IBM
India and to the world that a model of global integration is the future
for IBM and for all enlightened businesses ” Heidi Terens vp-corporate
events for IBM told Buzz.

 

The core event was held June 6 at Bangalore’s Palace Grounds—a large
open space often used for concerts trade shows and exhibitions—and
featured speeches and presentations from IBM ceo Sam Palmisano and
India’s president A.P.J. Abdul Kalam. Bollywood actor Dia Mirza
emceed.

 

Employees in the four other cities tuned in from venues including
convention centers hotels and public auditoriums. Agency: Jack Morton
Worldwide New York City .

 

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