Getting Up To Speed B-to-C Events Posted on May 2, 2011 by Sonia Andresson-Nolasco At this year’s Daytona 500, it wasn’t just the sunny Florida weather that was brighter than the previous year. The sponsor turnout was better, too. According to a recent sponsorship report… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Tractor Supply Launches its First State Fair Tour Cappuccino, Murderous Twists and Tips from HBO Max’s Virtual ‘Coffee-ology’ Experience How Brands Engaged Hoops Fans at NBA All-Star Weekend Changing minds and perceptions