Eastern Mountain Sports Creates Outdoor Fest - Event Marketer

Eastern Mountain Sports Creates Outdoor Fest

Outdoor retailer Eastern Mountain Sports this past weekend created and executed the Nor’Easter outdoor festival a three-day event featuring mountain climbing conservation and live music.

“We have sponsored other events but this is the first time we created a concept and executed the event ” Scott Barrett cmo of EMS told Buzz. “Climbing is our heritage and we wanted to create an event to celebrate mountain sports and the beauty of mountain life.”

The retailer had some basic products and rain gear available for sale at the festival but the main goal was to celebrate the outdoors insisted Barrett. “This isn’t about making money ” he said. “Our goal is not to build a database and sell them something. It really is a celebration and a festival and we are really just trying to engage the customer and enjoy three days of social camping music climbing and camaraderie.”

Despite rain the festival which took place Sept. 26-28 on Tenney Mountain in Plymouth NH attracted 1 500 people who participated in climbing competitions camped and heard tunes by State Radio Tapes ‘n’ Tapes Rustic Overtones and other groups. The event included a film festival climbing instruction how-to video and film clinics led by outdoor photographers and filmmakers a late-night dance party guided conservation walks and a mountain clean-up.

The event utilized bike-powered generators and bio-degradable foodwares as well as shuttle buses running on sustainable fuel and locally grown food available from vendors. Sponsors included Clif Bar Gore-Tex Smart Water and The North Face among others. The Conservation Alliance and other environmental groups also participated.
Agency: NE2C Productions Northhampton MA.

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