Big Mac Makes Big Impact at Olympics - Event Marketer


Big Mac Makes Big Impact at Olympics

Yes, it’s a restaurant. But have you seen this thing? How could we cover the experiences at the Olympics without giving some props to the world’s largest McDonald’s.

McDonald’s has four units inside the Olympic Park, including a massive, two-story , eco-friendly restaurant (serving 14,000 people a day and seating 1,500 at a time) is being photographed almost as much as the Olympic flame. The venue was designed to be recycled after the Games, and three-quarters of the furniture will be reused in other retail stories.

Around London and the world, the QSR king has been activating a global campaign around the tag, “We All Make the Games.”


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