Winners List: 2016 Ex Awards - Event Marketer

Ex Awards Event Marketer

Winners List: 2016 Ex Awards

The world’s largest recognition program for experiential marketing

Congratulations to the winners of the 2016 Ex Awards across all 23 categories spanning every type of brand experience. The winners were announced by founders of Event Marketer at a gala (the event industry’s “Golden Globes”) at the Experiential Marketing Summit at the Colorado Convention Center in Denver.

Check out full coverage of the winners
E
nter the 2017 Ex Awards

GRAND EX

Client: American Express
Campaign: 2015 US Open Activation
Agency: Momentum Worldwide

BEST CAUSE/COMMUNITY PROGRAM

Ex Award Winner
Client: Google
Campaign: Building a Better Bay Area
Agency: 72andSunny

Gold Winner
Client: Citi
Campaign: Share Our Strength
Agency: MAC Presents

Silver Winner
Client: Ford
Campaign: Drive 4 UR School
Agency: Team Detroit

BEST SPORTS ACTIVATION

Ex Award Winner
Client: American Express
Campaign: 2015 US Open Activation
Agency: Momentum Worldwide

Gold Winner
Client: MasterCard
Campaign: #44DaysOfCrazy
Agency: Octagon

Silver Winner
Client: Hyundai
Campaign: Super Bowl 50
Agency: Advantage International

BEST ENTERTAINMENT ACTIVATION

Ex Award Winner
Client: PepsiCo
Campaign: Pop Open Music
Agency: Motive

Gold Winner
Client: Target
Campaign: #MoreMusic Grammy Live Commercial
Agency: Deutsch

Silver Winner
Client: HP
Campaign: Meghan Trainor ‘That Bass’ Tour
Agency: Infinity Marketing Team

BEST BUZZ MARKETING/INFLUENCER PROGRAM

Ex Award Winner
Client: WestJet
Campaign: 12,000 Mini Christmas Miracles
Agencies: Studio M, Mosaic

Gold Winner
Client: Neiman Marcus
Campaign: Make Some Noise
Agencies: CAA Marketing, NCompass International

Silver Winner
Client: Procter & Gamble
Campaign: Old Spice “Make a Smellmitment”
Agency: Fluent

BEST B-TO-B ENVIRONMENT

Ex Award Winner
Client: Adam Opel
Campaign: Mission Astra
Agencies: Uniplan, Grass Roots Germany

Gold Winner
Client: Target
Campaign: Fall National Stores Well-Being Experience
Agency: Touch Worldwide

Silver Winner
Client: Facebook
Campaign: IQ Live
Agency: Momentum Worldwide

BEST CONSUMER ENVIRONMENT

Ex Award Winner
Client: GE
Campaign: BBQ Research Center
Agency: New Creatures

Gold Winner
Client: HGTV
Campaign: CMA Lodge
Agency: Pop2Life

Silver Winner
Client: Hulu
Campaign: The Seinfeld Apartment
Agency: Magnetic Collaborative

BEST TRADE SHOW EXPERIENCE

Ex Award Winner
Client: Audi
Campaign: Frankfurt Motor Show 2015
Agencies: Schmidhuber, Mutabor

Gold Winner
Client: Intel
Campaign: CES 2015
Agencies: Taylor Group, Milk Studios, LeadDog Marketing Group

Silver Winner
Client: SAP SuccessFactors
Campaign: Success is Simply Human
Agency: Group Delphi

BEST SHOPPER EVENT PROGRAM

Ex Award Winner
Client: Target
Campaign: Made For U
Agency: Periscope

Gold Winner
Client: Mrs. Meyer’s Clean Day
Campaign: Whole Foods Pop-up
Agency: On Board Experiential

Silver Winner
Client: Air Miles
Campaign: Smile Booth
Agency: T1

BEST MOBILE MARKETING TOUR

Ex Award Winner
Client: Intel
Campaign: InsideOut
Agency: Manifesto

Gold Winner
Client: LinkedIn
Campaign: Picture Opportunity Tour
Agency: Manifold

Silver Winner
Client: Anheuser-Busch
Campaign: Bud & Burgers
Agency: Fusion Marketing

BEST MULTICULTURAL EVENT CAMPAIGN

Ex Award Winner
Client: Kia Motors
Campaign: Inspirationally Crafted
Agency: LimeGreen Moroch

Gold Winner
Client: The Hershey Co.
Campaign: Reese’s Spin Your Beat Tour
Agency: Marketing Werks

Silver Winner
Client: AT&T
Campaign: Live Proud
Agency: The 360 Agency

BEST MULTI-MARKET EVENT (B-TO-B)

Ex Award Winner
Client: PayPal
Campaign: Listing Day
Agency: PBJS

Gold Winner
Client: BASF
Campaign: Creator Space Tour
Agency: VOK DAMS

Silver Winner
Client: NASCAR
Campaign: Fuel for Business
Agency: JHE

BEST MULTI-MARKET EVENT (CONSUMER)

Ex Award Winner
Clients: National Park Service, National Park Foundation
Campaign: Find Your Park
Agency: Grey Activation & PR

Gold Winner
Client: Mercedes-Benz
Campaign: Evolution Tour
Agency: Engine Shop

Silver Winner
Client: Progressive Insurance
Campaign: Flo’s Chop Shop
Agency: Match Marketing Group

BEST P.R. STUNT

Ex Award Winner
Client: Fox
Campaign: X-Files UFO Crash Landing
Agency: Creative Riff

Gold Winner
Client: Burger King
Campaign: The Return of the King
Agencies: Scout Sports and Entertainment, ABPR

Silver Winner
Client: Red Hat
Campaign: The People-Powered Billboard
Agency: Division Black

BEST POP-UP STORE

Ex Award Winner
Client: Motorola
Campaign: The Moto Shop
Agency: Engine Shop

Gold Winner
Client: Kiehl’s
Campaign: The Derek Zoolander Center for People Who Don’t Age Good
Agency: Night Agency

Silver Winner
Client: Target
Campaign: Wonderland
Agency: David Stark Design & Production

BEST PRESS EVENT

Ex Award Winner
Client: Daimler
Campaign: World Premiere of Freightliner Inspiration
Agency: OSK

Gold Winner
Client: Unilever
Campaign: Axe Find Your Magic
Agency: United Entertainment Group

Silver Winner
Client: T-Mobile
Campaign: Un-carrier 10.0
Agency: Jack Morton Worldwide

BEST PRODUCTION OF AN EVENT (B-TO-B)

Ex Award Winner
Client: Intel
Campaign: CES 2016 Keynote Experience
Agencies: Clarity Creative, John Halloran and Associates, WorldStage, Mystic Scenic

Gold Winner
Client: Tinder
Campaign: Tinder Plus Launch Event
Agency: NVE: The Experience Agency

Silver Winner
Client: Sherwin-Williams
Campaign: Celebration 150
Agency: LEO Events

BEST PRODUCTION OF AN EVENT (CONSUMER)

Ex Award Winner
Client: Hormel
Campaign: The Black Label Bacon Strip Show
Agencies: Serino Coyne, BBDO

Gold Winner
Client: Anheuser-Busch
Campaign: Stella Artois Sensorium
Agency: Mosaic

Silver Winner
Client: Tommy Hilfiger
Campaign: #TommyXNadal
Agency: NA Collective

BEST SINGLE-MARKET EVENT (B-TO-B)

Ex Award Winner
Client: Hewlett Packard Enterprise
Campaign: Discover London 2015
Agencies: i4D Event Services, Sparks

Gold Winner
Client: MobileIron
Campaign: Mobile First Conference
Agency: InVision Communications

Silver Winner
Client: MasterCard
Campaign: Sales Leadership Meeting
Agency: Barkley Kalpak Agency

BEST SINGLE-MARKET EVENT (CONSUMER)

Ex Award Winner
Client: Prudential
Campaign: 4.01K Race for Retirement
Agencies: Droga5, IMG LIVE

Gold Winner
Clients: Lexus, Pandora
Campaign: Pop-Up Concerts
Agency: Team One 

Silver Winner
Client: LG Electronics
Campaign: LG Training Facility
Agency: Advantage International

BEST USE OF GUERILLA/STREET MARKETING

Ex Award Winner
Client: Google
Campaign: Pay with a Photo
Agency: Deeplocal

Gold Winner
Client: Marriott International
Campaign: #AppYourService
Agency: IMG Live

Silver Winner
Client: FX Networks
Campaign: Baskets
Agency: Hadley Media

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Ex Award Winner
Client: Pernod Ricard
Campaign: Electrik House
Agency: Sid Lee, MKG

Gold Winner
Client: Under Armour
Campaign: Chicago Brand House
Agency: agencyEA

Silver Winner
Client: Cisco
Campaign: Cisco Live
Agency: In-house

BEST VEHICLE DESIGN

Ex Award Winner
Client: Sun Products
Campaign: Share-A-Snug
Agency: Inspira Marketing

Gold Winner
Client: Trane
Campaign: Comfort Experience Tour
Agency: Performance Marketing Group

Silver Winner
Client: Comcast
Campaign: XFINITY Zone
Agencies: GMR Marketing, Craftsmen Industries

BEST SAMPLING CAMPAIGN

Ex Award Winner
Client: PepsiCo
Campaign: DEWShine Tour
Agency: Motive

Gold Winner
Client: Garnier
Campaign: #GarnierMusic
Agency: AMP Agency

Silver Winner
Client: Beam Suntory
Campaign: Jim Beam Devil’s Cut Take a Ride on the Sinister Side
Agency: Geometry Global

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