ZED Ink Archives - Event Marketer
Microsoft Xbox press event for live and digital audience
WHY THE JUDGES LOVE IT: Microsoft Xbox upped the ante on its E3 sponsorship this year with an awards show-style press briefing designed for live and digital audiences alike. The presentation stage was filled with tiered gaming stations featuring 4K screens, which were combined to create a captivating backdrop. Through a mix of tools and...
Microsofts Expo was a hit for social activity
WHY THE JUDGES LOVE IT: At its 18,000-person One Week and Global Hackathon event, Microsoft employees explore Microsoft products and business objectives for the year ahead. A standout experience this year was The Expo, a 20-foot by 20-foot by 20-foot outdoor triangular structure with an architectural entrance and colorful awning strips. Underneath the “tent” were...
Microsoft Brings Xbox to Life with Reflective Staging
The Xbox Media Briefing at 2015 E3 was as big and bold as Xbox itself, a constantly changing combination of projection, lighting and digital media where surfaces and reflections converged and immersed the 4,000 attendees at USC’s Galen Center arena and millions of remote viewers into the world of Xbox. Scenic elements, reflective staging and...
Microsoft Entices Press with High-End Lounges
At the 2008 E3 Expo video game summit July 14 to 17, Microsoft implemented a series of high-profile moments to showcase the new features of Xbox 360 and Games for Windows to gamers, media and consumers. The primary press briefing was simulcast live in Los Angeles and New York City via a proprietary television network...