We Like Small Archives - Event Marketer

We Like Small Archives - Event Marketer

October 13, 2015

American Express Refreshes it US Open Experience

American Express is a long-time sponsor of tennis’ US Open, but the brand was looking to reinvigorate its on-site activation. The result: the 2,500-square-foot US Open American Express Fan Experience. For starters, American Express came up with the Court Curator, an interactive touchscreen app that created an individualized itinerary for attendees. It informed fans of...

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