Wasserman Media Group Archives - Event Marketer

Wasserman Media Group Archives - Event Marketer

December 16, 2015

T-Mobile Organizes High School Basketball Tournament

To raise awareness for its partnership with the National Federation of State High School Associations, T-Mobile created a high school basketball tournament with the top teams and players from around the country. Called the T-Mobile Invitational, the teams played in a Division 1 college facility and had their games broadcasted live on CBS College Sports....

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October 16, 2015

Verizon Shines with a Social Media-Driven Light Show

To celebrate Super Bowl XLVIII and its NFL partnership, Verizon wanted to make a social media impact among football fans, both locally and nationally. Verizon’s key objective was to change its brand perception from just a mobile service provider to a technology innovator. The solution? Host the first ever social media-driven light show, powered exclusively...

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October 7, 2015

Verizon Offers Bowl Fans a Power House

Verizon’s Power House activation for the Super Bowl in New York City’s Bryant Park was monumental, both in size and impact. The brand set out to create awe-inspiring technology experiences showcasing its network, products and services, including the brand new LTE Multicast, Verizon’s future network technology. To do that, the brand created a 15,000-square-foot brand...

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