U.S. Concepts Archives - Event Marketer

U.S. Concepts Archives - Event Marketer

October 30, 2015

Diageo’s Tequila Education Initiative Takes Flight

Bartenders and nightclub managers know cool. So creating an event exciting and interesting enough to get them to give up their night off could have been a daunting challenge. That’s why Diageo went all out with its Flight Club bartender education initiative, hosting invite-only events in Chicago, Fort Lauderdale, Los Angeles and New York City...

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