Touch Worldwide Archives - Event Marketer
Starbucks Replicates Iconic Brand Environments to Motivate Store Leadership
The Starbucks Leadership Experience is attended by 12,000 store, district and regional managers across the U.S. and Canada. They’re responsible for inspiring and managing the experience for millions of patrons of Starbucks stores. So engaging them in a three-day internal event designed to immerse them in corporate strategy and help them deepen their understanding of...
Ubisoft makes their independence clear to all at the exclusive E3 press event
Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence,...
Target’s Annual Meeting is a Self-Guided Experience
Target’s annual meeting covers the important stuff—like the direction and strategy of the company for the next year. But it also offers something above and beyond your standard national meeting: Love. That’s right—love, conveyed through creative employee and store recognition programs, displayed in inspiring art installations conceived from Target products like EOS lip balms, and...
Target Puts Employees at the Center of the Bull’s-eye
Many companies want employees to “be” the brand. But at its Fall National Meeting in Minneapolis, Target inspired store managers to be themselves. More like a retreat than an annual meeting, the holistic “health and well-being” theme came to life through five experiential zones in an exhibition space that provided personal development for attendees. This...