Tangram Archives - Event Marketer

Tangram Archives - Event Marketer

October 26, 2015

Nike Scores with Jordan All-Star Weekend Exhibit

The Jordan brand traditionally launches the newest iteration of the Air Jordan shoe at All-Star Weekend, and 2013 was no different, except for one minor detail—Michael Jordan was turning 50. The stunning footwear exhibit, styled after the green and black colors of the new Air Jordan XX8 shoe, incorporated every facet of All-Star Weekend: entertainment,...

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