Stage Active Brand Marketing Archives - Event Marketer

Stage Active Brand Marketing Archives - Event Marketer

May 10, 2016

Unilever Unleashes Degree Urban Vehicle of the Future

To reinforce the message that Degree Absolute Protection products are like nothing else out there, Unilever traveled to 17 cities in a vehicle designed to look futuristic. Targeting teenage to middle-aged males, the tour, dubbed the Degree Urban Vehicle of the Future Tour, made stops at Major League Baseball stadiums, entertainment districts and community events....

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December 10, 2015

Cheesecake Factory Tour Aims to ‘Drive Out Hunger’

To get food to families during these tough economic times, the Cheesecake Factory and Feeding America, a national domestic hunger-relief charity, took to the road on the Drive Out Hunger tour. The 30-city tour kicked off in September during Hunger Action Month with an event at the Cheesecake Factory headquarters with a special appearance by...

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October 29, 2015

New Balance Promotes Active Play Inside Malls

What better place to let kids and their moms get in the spirit of active play than a beautiful park with green grass and clear blue skies? Well, if your goal is to sell shoes, perhaps the only better place would be a retail mecca. New Balance put the two together, bringing a 20-foot-by-20-foot vignette...

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