Sparty Archives - Event Marketer

Sparty Archives - Event Marketer

October 29, 2015

Evian Opens Pop-Up Detox Spas in New York, L.A.

Evian created quite a splash with month-long pop-up Detox Spas in New York City and Los Angeles as it built awareness for the health benefits of the product and reinforced its identity as a “spa in a bottle.” The spas also leveraged the excitement of New York Fashion Week and the Oscars as the consumer...

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