Space150 Archives - Event Marketer

Space150 Archives - Event Marketer

March 23, 2016

Target Creates the First ‘Shoppable’ Film

Target has pulled off some high-profile, high-concept, and very successful buzz-generating events. But in some cases the only consumers who could see them first-hand were in New York and Los Angeles. So the retailer set out to bring its innovation to the masses—by taking them to the movies. With a campaign called Falling for You,...

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