Revolution Archives - Event Marketer

Revolution Archives - Event Marketer

October 23, 2015

Red Bull Transforms Office Space into a Skate Park

To pull a kick-flip on the standard nine to five corporate gig, Red Bull decided to transform an unexpected office space into a high-concept 10,000 square-foot skate park for the world’s top skateboarders on the 23rd floor of one of Chicago’s most historic high-rise skyscrapers. Dubbed Red Bull’s Daily Grind, this was a fully featured...

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October 21, 2015

Chipotle MLS Homegrown Game Aligns with Soccer Fans

Research revealed that Chipotle customers share a close alignment with Major League Soccer fans. So the brand created Cultivating Youth Soccer, a program that ties back to Chipotle’s “Cultivate a Better World” campaign and leverages its MLS partnership. The focal point of the program was the 2014 Chipotle MLS Homegrown Game, featuring the league’s best...

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October 13, 2015

Dial for Men Provides Good, Clean Fun at Camp Dirt

Camp Dirt promised 10 pairs of consumers a chance to experience a weekend of fun and filth at the C Lazy U Ranch in Granby, CO. The program played up Dial for Men’s tagline, “Get your dirt on. We’ll get it off.” Nine men and one woman were selected by a social media-driven sweepstakes and...

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